There are several benefits to creating videos for your social media business account, including:
Increased engagement: Videos tend to generate higher levels of engagement than other types of content, such as text or images.
Greater reach: Videos are more likely to be shared and viewed by a larger audience, which can help to increase the visibility of your brand.
Increased trust: Videos can help to build trust with your audience by allowing them to see and hear the people behind your brand, and by providing them with a more in-depth look at your products or services.
Increased conversion rates: Videos can be used to promote specific products or services, and can lead to increased conversion rates when used in conjunction with a call to action.
Greater flexibility: Videos can be used in a variety of formats, such as live streaming, product demos, and customer testimonials, which allows you to create a wide range of content that is tailored to your target audience.
Better SEO: Video content can also boost your website’s SEO, as search engines like Google tend to favor websites with video content.