A Snapchat geofilter is an “accessory” to decorate your snap that is only available in certain locations. For example, you can only find Disneyland-related geofilters at Disneyland. This is a fun way to promote your business or community in a trendy and fast-growing social media. However there are a few guidelines and rules that you must follow. Here is a quick guide.
Community Geofilters
Community or personal geofilters are used to celebrate personal events, such as birthdays or weddings, to share that you’re enjoying a college football game, to brag about visiting a cool city, etc. It must not have copied content, photographs of people, logos (except for approved college logos), trademarks, sexual or drug content, or any kind of information that could be considered advertising.
Business (On-Demand) Geofilters
These can be used to promote your business or event. It can contain logos, your business name or trademark. However any telephone numbers, hashtags, addresses, lotteries, URLs, or any kind of content that could lead you to another website or app. You may submit political content, as long as you include the following text: “Geofilter paid for by [insert name of purchaser]” in 40 px height with a shadow background. Submitting an on-demand geofilter requires payment.
Keep in mind that both kind of geofilters must be limited by a geographical area, so that it can only be visible for people inside of that specific area. Also, the content must be relevant to such area or event inside that area.
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