5 Reasons to Make a Corporate Video

Cecilia C. |

They say that an image is worth 1000 words. It is true, especially when it comes to selling, educating the public, or portraying what your business is. You can use a lot of resources like infographics, posters, photography, brochures, but there is one other resource that is gaining popularity due to the many advantages it can provide. It’s an effective, entertaining, and comprehensive way to communicate important things about your business: corporate video.

I will give you 5 reasons why you should consider a corporate video for your business, no matter what your business may offer as a product or service.

Presentation matters
Having a video on the front page of your website or blog, or on your own booth in a corporate event, will likely attract more attention from possible customers and even your own employees because a business that bothers to produce material to better explain what they do, what they believe, and what they offer will give potential clients a feeling of confidence, that what they just saw in that video is exactly what they will receive. Confidence is key to engaging in a business and also knowing that a brand aligns to your lifestyle or way of thinking will increase the chances of consuming what it offers.

Build community
Many brands don’t have enough exposure by simply creating awareness, those brands are now making an effort to build a community around their potential clients. As a youtuber myself, I can assure you this is one of the most important goals you should pursue. Whether it’s to have a video where you showcase the story of your business, the philosophy behind it, or a simple video that can provide a sense of lifestyle that is compatible with your brand, these types of videos will make your clients feel more in connection with your brand, and they may even see themselves in it and feel encouraged by the sense of community and communication among clients. That type of video will definitively make them more loyal to your brand, rather than a video that’s focusing on sales. Potential clients may even end up promoting your video, which brings me to the next point.

Social Media Sharing
If your video is inspiring, interesting, or funny enough you will quickly see it spread across social media. You won’t have to do anything more than to produce and produce your video. This is an excellent way to gain new potential customers. Remember, public opinion matters, and it’s a fact that a good review by someone you know can influence your purchasing decisions. Not to mention that you can reach a global audience.

Search Engines love videos
Having a video with the proper tags and description on your front page will increase your chances to show up on the first page of Google Search. This of course will turn into more traffic to your website and more chances to engage in business with possible customers.

Call to action
Whether it is sales you are promoting, motivation or training for your employees, showing a general vision of your business or organization to the community, or having a simple video to engage people, a video will definitely increase the chances of reaching your goals by 46%. Videos are easy on the eyes, they can provide a big chunk of information using audiovisual resources and are an excellent way to turn those views into actions that can favor your business: visiting your website, buying your product, getting information about your services, etc.